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The Bottom Line

Factual: Money

Evan Davis hosts the business conversation show with insights from the people at the top.

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The Bottom Line: 14/03/2009

14/03/2009

BBC Radio 4 - The Bottom Line, 14/03/2009

Evan Davis and guests discuss the advertising industry.

Evan Davis talks to marketing chief Sir Martin Sorrell; Guy Laurence, CEO of Vodafone UK; and Richard Brown of Eurostar about the the advertising industry.

Advertising seems to be everywhere these days, but with new technology on the march and the global economy facing a recession, has the ad industry had its day? Evan Davis talks to marketing chief Sir Martin Sorrell; Guy Laurence, chief executive of Vodafone UK; and Richard Brown of Eurostar. They discuss hindsight - what have they learned from past mistakes that is of any use to them now?

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The Bottom Line

14/03/2009

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