Born in the US to Iraqi immigrants, Huda Kattan grew up in Oklahoma and shunned a traditional corporate career to pursue her lifelong passion in beauty. She founded her cosmetics brand, Huda Beauty, in 2013 by launching a line of false eyelashes and went on to build a clientele of A-list celebrities, including several royal families across the Middle East.

In this interview with BBC 100 Women, she reflects on how she became the most-followed beauty brand on Instagram with over 50 million followers, amidst the pressures of the industry on women and how her business can be deeply 'sexist'. Show less