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A Sporting Investment

BBC Radio 4
on BBC Radio 4 FM

The second of two programmes in which David Davies covers the field of sports sponsorship. Does it always pay off? Not for Adrian Moorhouse , gold medal winning swimmer, who sees no chance of receiving the financial rewards that some of the top athletes in track and field events are now earning. But who manages all that money? Also, sample some of the excitement of this year's Ryder Cup golf, and discover how cricket sponsorship survived the Test with flying colours. With David again is
Mike Rawson , champion athlete and top sports coach. Producer GWYN RICHARDS BBC Birmingham

Contributors

Unknown:
David Davies
Unknown:
Adrian Moorhouse
Unknown:
Mike Rawson
Source: Radio Times

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