Arnold Bennett 's novel adapted as a serial play
In six parts by Evelyn Russell
4— ' Elsie April '
Produced by William Hughes
When Edward Henry Machin went to Hanbridge Music Hall in his native Potteries, he little expected to be persuaded to take a trip to London to meet some theatre people. A meeting with the actress Rose Euclid and her at ractive cousin Elsie April, however, led him to buying the option on a plot of land off Piccadilly Circus, where he started to build the new Regent Theatre.
Sir John Pilgrim, head of the theatrical profession, agreed to lay the foundation stone. The ceremony took place at 11.30 p.m. and the proceedings ended with a magnificent firework display, but the enthusiastic Edward Henry was arrested for letting off an enormous rocket over the startled heart of London.