Products - ideas - techniques
Carrying a car-load of samples is one way; carrying a briefcase of specifications is another - traditional methods of displaying your products to potential customers. But what if your business is bulldozers or reservoirs?
One answer is film. Film can show them in a way words or drawings cannot. But is film being made to work hard enough for British industry? Tonight John Chittock, Industrial Film Correspondent of the Financial Times and Sir Harold Evans, a Public Relations Adviser, give their answers to Colin Riach.