The second in a series about managing small business.
At this meeting, in which six business people share experiences on surviving the recession and on growing profitability, the focus turns on JOHN ELLIOTT , who runs a factory making air-conditioning equipment in Co Durham. Should he seek to expand his product range? If so, what marketing strategies should he consider? The club members talk over the options.
Club chairman IAN MCNAUGHT-DAVIS
Director MARY SPRENT
Producer JOHN twitchii
Booklet listina sources of information for new and small businesses £1.00 plus sae (25p) from: Business Club[address removed]