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AUDIENCE RESEARCH FOR THE THIRD PROGRAMME

on Third Programme

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Talk by Robert Silvey
Head of Audience Research, BBC
Last November the BBC invited the co-operation of listeners in the formation of a Third Programme Listening Panel. More than seven thousand offers of help were received. The panel has now been organised and starts work at the end of the month. Mr. Silvey explains the purpose of the panel and how it will work, and describes some of the problems involved in its creation as a body representing the views of the Third Programme listener.

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Talk By:
Robert Silvey

Third Programme

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