Brand X. Managers and marketing executives are obsessed bywhattheyterm "building brands". Peter Day wonders whether most brands are simply expensive empty shells.
Editor Stephen Chilcott. Producer Rosamund Jones
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Brand X. Managers and marketing executives are obsessed bywhattheyterm "building brands". Peter Day wonders whether most brands are simply expensive empty shells.
Editor Stephen Chilcott. Producer Rosamund Jones
Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.
