A guide to selling abroad 6: Switzerland
Switzerland is a highly competitive and complex market but one that can prove very rewarding.
As an EFTA country it offers certain advantages to the British exporter. What kind of goods do the Swiss need? How quality-conscious are they? What are their preferred methods of payment? Introduced by HENRY DESCHAMPSNEUFS , Chairman of the Institute of Export Written by DOUGLAS TOOKEY of Ashridge Management College Language practice introduced by ILSE SINGER
Producer EDITH R. BAER