Mike comments on the Action Special campaign: I didn't take much careers advice at school, I figured I must do something I would be happy in and set out to achieve that. Obviously some people need more guidance than others and the personality of the careers adviser is all-important in giving confidence. Today, kids are more discriminating about the choice of jobs, but of course that choice is more limited ... This campaign is just the tip of the iceberg - and I would hope it could achieve its objective In painting a clearer picture of the jobs available and increase awareness. It would be great if it could do a lot more than that, but anything in that direction is good.'