Mariella Frostrup looks at how the modern day Hollywood promotional system grew up to combat the queens of Hollywood gossip, Louella Parsons and Hedda Hopper. The two rival columnists would stop at nothing to get their scoop between the thirties and the sixties, and were able to wield enormous power over the studio system. Told through original archive recordings and new interviews with current Hollywood figures, this is the story of a bitter battle between two formidable women.