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Magic Moments

BBC Radio 4
on BBC Radio 4 FM

The Fragrance Aspirant In the second of five programmes marking the birth of key cultural phenomena, Nigel Fountain traces the history of after-shave. Back in the 1950s
Britain's men considered personal hygiene effeminate: a 'man's man' had to reek of sweat, oil and 'baccy'. The birth of 'Old Spice' in 1957 turned the nation's armpits into charmpits, and launched men on a journey through macho Brut and yuppie Polo to the 90s family-man image of Rapport.
Producer Wendy Pilmer

Contributors

Unknown:
Nigel Fountain
Producer:
Wendy Pilmer
Source: Radio Times

BBC Radio 4 FM

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