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BBC One
on BBC One London

What do we make - what will they buy?
Spotlight on the export drive: new ideas - new products - new markets

America had its first glimpse of a Rolls Royce car in 1906 when The Hon. Charles Rolls won a five mile race at New York's Empire City Track. From then on the car became almost a legend, not only in the United States but throughout the world. A quarter of all Rolls Royce cars made today are exported to America. But just how 'easy' is it selling an extremely expensive car in a relatively opulent market?

Contributors

Reporter:
Reg Abbiss
Production:
Marcus Davidson
Production:
Christopher Riley
Source: Radio Times

BBC One London

About BBC One

BBC One is a TV channel that started broadcasting on the 20th April 1964. It replaced BBC Television.

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