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Sport on 5

Radio 5
on Radio 5

Extensive coverage of the first big Grand Prix of the new season from Ostrava in the Czech Republic, with John Rawling and Allison Curbishley. Plus Sports Shorts. Presented by Mark Saggers.
9.30-10.00 Brand It like Beckham
2/4. Paul McKenzie investigates the links between sports and commercial branding. This edition explores the marketing prowess of global giants Manchester United - including an interview with marketing director Peter Draper - and, across the Atlantic, the New York Yankees (baseball) and the LA Lakers (basketball).

Contributors

Unknown:
John Rawling
Unknown:
Allison Curbishley.
Presented By:
Mark Saggers.
Unknown:
Paul McKenzie
Director:
Peter Draper
Source: Radio Times

Radio 5

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