Herbert Simon , Professor of Computer Science and Psychology at the Carnegie-Mellon University.
Pittsburgh, and 1978 Nobel prizewinner for Economics, talks to Mary Goldring about the processes of decision-making in business. Since the early 1940s, Professor Simon has regularly reminded the more doctrinaire economists that man does not work for profit alone, and that his decisions are not utterly rational. He is currently working on the creation of artificial intelligence through computer technology.
Producer TOM READ