Investigative reports, breaking news, politics, current affairs and entertainment updates. Plus a look at the Sunday papers. And after 11.00 The Five Live Report. The Sleep Industry. With the evolution of the 24-hour society, sleep-related difficulties are on the rise, with sleeping aids now one of the fastest growing areas in the big-business pharmaceutical market. As scientists work to create a drug that will reduce the need for sleep, Chris Page explores - and assesses the growing academic and commercial interest in - a good night's rest.