Is it an island? Is it a rugby team? Can you watch Dallas on TV? Do you need a passport to get there? These are some of the questions foreigners ask when they hear the name Wales. Yet its neighbours Scotland, Ireland and England have no problem with their image abroad.
Brian Jarman looks at what's wrong with the way Wales presents itself to the world at a time when it needs more than ever before to woo the overseas tourist and industrialist.
Producer BRIAN JARMAN. BBC Wales