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The Persuaders

BBC One
on BBC One London

looks at the world of advertising and marketing
Tonight: The Whisper that Shouts
Why should a soft-drinks company subsidise a new range of books? Or an insurance group cut the cost of opera-going? Or a German firm Put money into that most British of sports, point-to-point?
More than £30-million a year is now being invested by sponsors in sports and the arts. David Tindall asks if sponsorship is simply a kind of soft sell. What do sponsors get in return? How much do they influence sports like motor racing, cricket and tennis?
Film editor BARBARA PLUCK Director MICHAEL TOSH Producer DAVID MARTIN BBC Scotland

Contributors

Unknown:
David Tindall
Source: Radio Times

BBC One London

About BBC One

BBC One is a TV channel that started broadcasting on the 20th April 1964. It replaced BBC Television.

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