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Three-Minute Culture

BBC Two
on BBC Two England

Politics: Peter Mandelson
Politics is fast taking on some of the qualities of light entertainment and, as the parties begin to market policies like products, and personalities like soap stars, it's clear the rules of the three-minute culture apply: keep it simple, keep it clever, keep it short.
This week Michael Ignatieff talks to Peter Mandelson , Labour Party Campaigns and Communications Director who says: 'Politics has to compete on TV with the other programmes and we've got to use the same techniques to keep up in the race.'
Photography JEREMY HUMPHRIES Producer MARK HARRISON
Series producer AMANDA THEUNISSEN BBC Bristol

Contributors

Unknown:
Peter Mandelson
Talks:
Michael Ignatieff
Unknown:
Peter Mandelson
Unknown:
Jeremy Humphries
Producer:
Mark Harrison
Source: Radio Times

BBC Two England

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