18: USA (i)
The United States is Britain's biggest export market. But although the volume of our exports is increasing, our share of the market is declining. What sort of a market does the USA offer for British goods? And what can we learn from the experiences of exporters? Introduced by HENRY DESCHAMPSNEUFS , Chairman of the Institute of Export Written by DOUGLAS TOOKEY of Ashridge Management College Produced by DAVID TURPIN