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The Why Factor

Series 2

Trainers

Duration: 12 minutes

First broadcast: on BBC Radio 4 FMLatest broadcast: on BBC Radio 4 LW

Available for over a year

Sneaker, trainer call them what you will. How did this product of the industrial revolution and a rising middle class become a global fashion item worth tens of billions of pounds a year? Especially when 85% of the purchases are never intended for the it's original purpose, health and fitness. Join Mike Williams for the Why Factor: Sneakers.

Presenter:Mike Williams
Producer:Julie Ball
Editor:Andrew Smith. Show less

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