Aasmah Mir looks at how postcode profiling affects our lives, by visiting what new profiling research suggests is the least affluent place in the UK, and asking local people what they think about that.

This is new research from one of the largest providers of postcode profiling, which classifies all postcodes into neighbourhood types, which can then be used by commercial companies for marketing purposes or by the public sector.

Producer Beth O'Dea. Show less