David Runciman explores the reasons why people often vote against their own self interest.

David penetrates the psyche of the British electorate. He asks why inheritance tax is so unpopular among the people who have least to lose from it. Is it really true that people prefer politicians who make them feel better about themselves rather than politicians who make them better off? And why are voters so scathing about the focus groups designed to help the policy makers do them a good turn? Show less