Most mums and dads think their babies are beautiful, but how many would ever consider them good-looking enough to pursue a career in baby modelling? In this behind-the-scenes look at an industry worth billions, where experts cast kids on their ability to smile to order and reject those who do not come up to scratch, we follow three sets of parents who think their babies have what it takes to become baby supermodels.

Proud parents Jamie and Kelly believe their eight-month-old son Frankie is a double for Brad Pitt, with his winning smile he cannot possibly fail to land himself a top TV job. It is a different story up in Huddersfield, where unemployed dad Matt hopes that his nine-month-old triplets are so gorgeous they could earn their family a fortune. In North London, mum Ester has a dream of seeing five-month-old Hadley on the front cover of a magazine. The question is: how many of them will make it? Show less