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The Hard Sell

Episode 3: Food and Drink

Duration: 30 minutes

First broadcast: on BBC FourLatest broadcast: on BBC Four

Phill Jupitus narrates a series looking at 50 years of British TV advertising. Britain's food and drink adverts have fed our minds, filled our bellies and quenched our thirst. The perfect adland recipe includes entertainment, persuasion and manipulation to steer Britain through home cooking and happy families to single living and tv dinners. Contributors include filmmaker Alan Parker, broadcaster Gregg Wallace, writer Joanna Blythman and Juan Cabral, the adman behind the Cadbury's Gorilla. Show less

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