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Anatomists of Desire

BBC Radio 4
on BBC Radio 4 FM

Alan Taylor investigates the key figures behind our passion for consuming.
2: Dr George Gallup. He was known for his work in the field of political opinion polling, but Gallup's greatest achievement- he was the founder of modern market research - made it easier for admen to target consumers, Producer Mike Lloyd

Contributors

Unknown:
Alan Taylor
Unknown:
Dr George Gallup.
Producer:
Mike Lloyd
Source: Radio Times

BBC Radio 4 FM

About BBC Radio 4

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