With Moira Stuart followed by On the Record
The Inscrutable Electorate
According to opinion pollsters, the pound in the pocket will decide the outcome of the next election. But increasingly this assumption is coming under fire. Market researchers say they discern a new 'spirit of the age': a desire for a gentler, kinder society. Emily Buchanan tries to find out what kind of people we really are, and what influences our votes.
Presented by Jonathan Dimbleby with John Cole.
Producer Nick Robinson