4/4. Steve Lamacq recalls the mid-90s phenomenon labelled Britpop - a vital and creative burst of music and lifestyle that coincided with the arrival of New
Labour and which followed several years of tired and uninspired popular culture.
Arousing the airwaves under the packaged banner of "Cool
Britannia" were Oasis, Blur, Pulp and others. The story comes to a sad and depressing end as the buzz of Britpop fizzles out amid a blizzard of cocaine, tabloid overkill, and record-company hype.