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Market Forces

on BBC Radio 4 FM

A four-part enquiry into the onward march of the marketing profession.
2: Promoting Pleasure and Leisure
A trombonist has to reveal why he can't kiss his wife, ballet dancers perform for a drug company, and England's soccer captain drinks cola with the kids. Jenny Cuffe asks who gains what from the great marketing mix.

Contributors

Unknown:
Jenny Cuffe

BBC Radio 4 FM

About BBC Radio 4

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