From Nixon's 'our-little dog-Checkers' speech in 1952 to his advice, more than 30 years later, that all presidential hopefuls should get themselves a good make-up artist ... this is a fascinating story in which the author and doyen of Washington watchers
Theodore H. White traces the history of television's impact on presidential campaigning. It is all here: three decades of dirty tricks, key commercials, vital moments ... the triumphs and the tragedies. In America television is not just an important weapon on the campaign trail; it is the only one that really matters.
Produced by GUBER PETERS in association with AILES COMMUNICATIONS Adapted for the BBC by JEANNE LA CHARD