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This is Marketing: 4: Does Advertising Pay?

BBC One
on BBC One London

A Businessman's Guide to his customers.

British industry spent nearly £600-million on advertising and sales promotion last year. Was it money well spent?
Introduced by Christopher Chataway.
(First shown on BBC-2)

Contributors

Presenter:
Christopher Chataway
Director:
Alan Strowger
Producer:
Tony Matthews
Source: Radio Times

BBC One London

About BBC One

BBC One is a TV channel that started broadcasting on the 20th April 1964. It replaced BBC Television.

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