' A Little More Pzazz'
Dazzling ... beautifully illustrated.
(DAILY MAIL)
The most stunning titles I have ever seen. (EVENING STANDARD) That's how the British press received the latest electronic video effects when they were first shown on British television this autumn. American television too is being dazzled by images which can be squeezed, tumbled, frozen, sliced, bounced or subjected to dozens of other instant, magical distortions.
One of the main contenders for this new and fiercely competitive market is a small firm based in the deceptively tranquil town of Newbury, Berkshire. The Risk Business has followed the fortunes of this company for a full year as it prepares its latest assault on the world market, and was witness to the tense build-up to the industry's annual showpiece in Dallas, Texas.
Michael Rodd reports that British can be best, but that in brand-new industries like this one, the lead can slip away in a very short time.
Film editors
M. A. C. ADAMS , STEFAN RONOWICZ Studio director JOHN GORMAN Producer MICHAEL BLAKSTAD