What do we make - what will they buy? Spotlight on the export drive: new ideas - new products - new markets
A British Week in Hamburg - just another burst of bobbies, bands and buses on the streets of the continent or something different? Different certainly in that only one British industry is on show - wool textiles. But how do fashion houses like Norman Hartnell who take part in operations like this prepare for each promotion? Do firms get anything lasting out of British Weeks?