Olivetti of Ivrea in Northern Italy is among the outstanding 20th-century examples of corporate patronage of architecture and design, a patronage which has produced among its other consequences a well-known corporation image.
JOHN DONAT , architectural critic and photographer, comments on the Olivetti contribution in this field in the light of Concept and Form, an exhibition now at Euston Station in London. Its theme is the involvement of an international business firm with contemporary culture