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The Mind in Focus

BBC Radio 4
on BBC Radio 4 FM

The last in a series of five programmes exploring current thinking in psychology Persuasion
Can the 'hidden persuaders' get ustobuyanythingtheywant us to buy - from toothpaste to political parties? Or does the 'persuadee' ultimately wield the power to resist?
Peter Evans introduces the topic, and chairs a discussion between Rod Kedward , Reader in History at the University of Sussex, psychologist Barbara Mostyn and Professor Steven Rose of the Open University.
Producer DANIEL SNOWMAN

Contributors

Introduces:
Peter Evans
Reader:
Rod Kedward
Unknown:
Barbara Mostyn
Unknown:
Professor Steven Rose
Source: Radio Times

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