One of the few flourishing industries left in Wales is its past. As pits and steelworks close, historians thrive as never before. But they have yet to take on the true spirit of an entrepreneurial society. Patrick Hannan tries to show them how to treat Wales as a product, a public relations exercise, a soap opera. Key questions asked are: who was the Lord Lucan of the 15th century and how did Lloyd George keep his trousers on long enough to win World War I? Producer HERBERT WILLIAMS
BBC Wales