British Industries Fair, 1935
A Poster in sound for the first great occasion of Jubilee Year
Designed by KENNETH ADAM
The idea of this programme is to show something of the wonder of the British Industries Fair through the eyes of a countryman up in London for the day.
Kenneth Adam , who has planned it all, has been lucky enough to secure Joe Hancock for the part. Not only is Hancock a farmer from the Peak country who has only once been up in London before, and then for the day, but he is one of L. du Garde Peach's ' Great Hucklow players', who act their plays at full moon because it is needed to light the audience across the moors. Adam, when in the North on The Manchester Guardian, saw Hancock play a shepherd in a mystery play. When it was over, he and the other-shepherds took off their grease-paint and went back to tend their sheep.
In this broadcast Hancock will not be able to see the actual fair, for it will not be open, but he will see the dress rehearsal of the Fashion Parade at Dorchester House. In order to come to London, he had to give up the chance to take part in the entry of the Hucklow Players in the British Drama League competition, for it takes place this evening. But it will be over in time for his fellow-actors to listen to his broadcast.
The textile industry, to be represented at the White City, is to play a prominent part in this evening's programme, and the progress of cotton and wool goods from the raw material to the finished product will be conveyed by graded voices. From the Lancashire burr to the voice of the West-end sales lady.
Listeners will hear the actual sounds of the looms, and the voices of textile operatives. Other unusual sounds to be featured will come from products of the toy trade-humming-tops, tunes on tumblers. And incidentally the best glass is told by its ring.