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An Unfortunate Turn of Events: 3: Persil Power

BBC Radio 4
on BBC Radio 4 FM

John Howard tells six tales of blunders and cock-ups.
The multi-million pound launch of Unilever's new soap powder Persil Power was scuppered last year when rivals Proctor and Gamble revealed that in certain conditions it could rot your clothes. John Howard finds out why Unilever made such an expensive mistake in the first place. (Repeat)

Contributors

Presenter:
John Howard
Producer:
Nick Ware
Source: Radio Times

BBC Radio 4 FM

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