Ever since Michael Faraday developed his laws of electromagnetism, magnetism has played second fiddle to electricity. But scientists working in the field of nanotechnology are beginning to realise the enormous potential of magnetism. They hope that tiny bar magnets less than 25 nanometres long might be the answerto information storage in the future. Quentin Cooper discusses the subject with Russell Cowburn from Cambridge University and Patricia Fara.
Producer John Watkins. EMAIL: material.world@bbc.co.uk