What really makes you choose a product, a book, a belief, an idol, a cause?
This new series looks inside the world of the persuaders and examines the methods they use to influence you.

"We try to be the sort of neighbour we feel our readers would like to have..."
Every week twelve million women read Woman, Woman's Own, Woman's Realm, and Woman's Weekly. What's in these magazines that makes them so popular? Why does Woman's Weekly prefer stories with happy endings, while Woman's Realm favours off-beat ones?
Tonight's programme takes a look at what's in these four magazines and, with the help of 100 women in the studio, tries to find out if the editors are right about what their readers like.
Introduced by Cliff Michelmore
See page 31