What do we make? - What will they buy? Spotlight on the export drive : new ideas - new products - new markets.

Golf - one of the world's fastest-growing sports and a mushrooming international industry, with British manufacturers of equipment busily exploiting the potentially vast markets of America, Japan, and the rest of Europe. It will mean big money for at least two firms already making handsome profits out of the golf explosion - one, the producers of millions of golf balls; the other, an old-established club makers in Scotland, the traditional home of a game which goes back at least 500 years.