Five programmes exploring the origins of popular cultural phenomena.
4: Shrink to Fit
In 1959 Willie Gertler J reluctantly accepted a job as the first British Levis 1 agent, dubious about the product's quality compared to the German raincoats he was supplying to
Harrods. Thirty-two years later Levis is the world's biggest clothing company and nearly everyone possesses a pair of jeans. Nigel Fountain asks whether the trousers once worn by Brando as a symbol of rebellion are now a sign of conformism. Producer Wendy Pilmer