In coping with women's changing attitudes and lifestyles, some magazines prefer evolution, others revolution.
This film looks at how the mass weekly Woman's Own is constantly evolving - but always slowly and subtly, never too far ahead of or behind its readers.
By contrast, Spare Rib, a feminist monthly, wants nothing less than a revolution in women's attitudes. With Iris Burton, Editor of Woman's Own, The Spare Rib Collective, Dr Cynthia White, Dr Marjorie Ferguson