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This is Marketing: 3: Birth of a Product

BBC One
on BBC One London

A Businessman's Guide to his customers.

Many new products sink without trace as soon as they are launched on the market. A case history of a success and a failure shows how the risks can be minimised.
Introduced by Christopher Chataway.
(First shown on BBC-2)

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Contributors

Presenter:
Christopher Chataway
Producer:
Tony Matthews
Source: Radio Times

BBC One London

About BBC One

BBC One is a TV channel that started broadcasting on the 20th April 1964. It replaced BBC Television.

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