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Small Business: 2: The Hard Sell

BBC One
on BBC One London

Management problems in the smaller firm.

"They (small firms) like making something, so they make it and then look around for some means of getting rid of it."
How can the smaller firm make money from better marketing?
Introduced by Jeffrey Iverson.

(to 16.30)

Contributors

Presenter:
Jeffrey Iverson
Director:
Paul Ellis
Producer:
Tony Matthews
Source: Radio Times

BBC One London

About BBC One

BBC One is a TV channel that started broadcasting on the 20th April 1964. It replaced BBC Television.

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