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Magic Moments

BBC Radio 4
on BBC Radio 4 FM

Nigel Fountain presents a five-part series marking the moments when aspects of contemporary life first came into being. 2: The Fragrance AspirantToday's programme traces the history of aftershave. Back in the 1950s Britain's men considered personal hygiene effeminate: a 'man's man' had to reek of sweat, oil and baccy. The birth of Old Spice in 1957 turned the nation's armpits into charmpits, and launched men on a journey through macho Brut and yuppie Polo to the 1990s family-man image of Rapport.
Producer Wendy Pilmer (R)

Contributors

Producer:
Wendy Pilmer
Source: Radio Times

BBC Radio 4 FM

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