It is claimed for Joy Riding - taking people up for short flights at so much a head - that it is the only form of propaganda for aviation that is carried on as a commercial proposition without a subsidy. Mr. Holmes, who was a flying man before the War, and served in the R.N.A.S. during it, has been running a company that gives joy-rides and aviation tours since 1921, and in that time has carried over a quarter of a million passengers without mishap. He believes that all these people have been given a conception of flying as a safe and pleasant business, and as the coming mode of quick travel, that they would probably not have got in any other way.