Herbert Simon. Professor of Computer Science and Psychology at the Carnegie-Mellon University. Pittsburg, and 1978 Nobel Prizewinner for Economics, talks to
Mary Goldring about the processes of decision-making in business. Since the early 1940s. Professor Simon has regularly re-minded the more doctri-naire economists that man does not work for profit alone, and 4hat his decisions are not utterly rational. He is currently working on the creation of artificial intelligence through computer tech-nology.
Producer TOM READ followed by an interlude