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The Image Makers

BBC Radio 4
on BBC Radio 4 FM

3: Selling the Goods
' I'm good, buy me ' that's the message that thousands of British companies spend billions of pounds on getting across. Charles Thompson goes behind the scenes in the highly competitive world of advertising to discover how important the image makers are in the scramble to gain sales, and asks: can you really believe the ad men?
Written by CHARLES THOMPSON Researcher SHARON BANOFF Producer JOHN EDWARDS

Contributors

Unknown:
Charles Thompson
Written By:
Charles Thompson
Written By:
Researcher Sharon Banoff
Producer:
John Edwards
Source: Radio Times

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