This is the traditional cry of the villagers of Les Saintes Maries de la Mer as cowboys from the Camargue drive their famous bulls at a gallop through the streets. At night in the 'rodeo' the bulls, wise from experience, test the skill and courage of any cowboy who dares to try to remove the rosette from between their horns.
Selected sequences from the French Television Service's outside broadcast from the Camargue.
Presented for BBC-tv with additional material by Bill Duncalf.